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My Marketing Program is a
tried-and-proven one. It has been established through years of
experience and success. Real Estate Professionals sell homes. It is
important to market to other Realtors as well as buyers looking for
homes on their own. There are
many ways of merchandising your home. Some houses will draw more calls,
so they may be shown more often. This is just like the retailer who has
specials to get customers into his store so that they will look at the
rest of the merchandise. Efforts
to market your home begin before you sign the listing agreement. Our
ongoing advertising and promotion program generates a pool of
prospective buyers – one of which may be interested in your home.
Specific marketing activities for your
home begin the moment you sign the listing agreement. From installing
the “For Sale” sign, to scheduling and writing advertisements, we are
constantly working to sell your home. Our proven plan is designed to
make as many people as possible, including real estate agents and
prospective buyers, aware of your home’s features.
MARKETING PLAN
- Perform a comprehensive Comparative
Market Analysis.
- Prepare a Market Preparation Guide.
- Give instructions to the seller on how
to make the home most presentable to a buyer.
- Place a lockbox on the door to
facilitate ease of showings.
- Load your home into the MLS (Multiple
Listing Service). Most Realtors in our market are members of the MLS.
The MLS is the entire database of homes for sale in our market. It gives
Realtors all the pertinent information and pictures of your home. I want
to make your home as appealing as possible to other Realtors as they are
actively working with buyers for your home.
- I use the latest ad writing software
to generate ad copy for your home. Better ads mean more calls on your
home
- Homes & Land Magazine is the best
quality full-color real estate magazine in our area. I am on the back
cover, which is one of the best spots for marketing.
- I fully photograph your home with a
digital camera for use on websites, brochures, and home magazines.
- I prepare a photo tour of your
property and place it on my websites:
- I also submit your home to portal
real estate websites such as:
MicrosoftHomeAdvisor.com, Craigslist.com, LiveDeal.com YahooRealEstateClassifieds.com,
Homeseekers.com, HarmonHomes.com, and Homegain.com and several others.
- I also market your home on the
following public MLS sites. I use multi photos for each of these sites.
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www.ValleyMLS.com
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www.Realtor.com
- A Re/Max for-sale sign is placed
on your property. Signage promoting websites is also used. No other real
estate sign has as much power.
- A full-color brochure is prepared
for your home. It will feature multiple interior and exterior
photographs. It will also highlight many of your home's fine features.
- Top agents in our area will be
notified that your home has been put on the market.
- We send out mailers and emails to
all prospective buyers.
- Constant contact will be
maintained with the owner.
- After your home is shown by
another agent, I request that you call or email me with the agent's
name. I will do a follow-up to get response from the agent and his
buyer.
- Open houses will be scheduled if
desired. Location is key to a successful open house.
- You will benefit from one of the
best computer marketing programs in existence.
- I DON’T GET PAID UNTIL YOUR HOME
SELLS!!! Rest assured I will work as hard as possible to get your home
SOLD!!

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